—from internship to full-time adventure
CarLotz
Building experiences and growing brand awareness for Richmond-based CarLotz. An innovative used car company with a model that gives the power back to the people, through consignment.
Overview
Three areas that reflect my biggest impact on the company to date. Each packed with learning experiences and moments of success.
Brand Development
A used car company needs to be bold and exciting, especially when it's shaking up the whole industry. That requires a rapidly evolving brand identity.
Product Design
The modern car lot exists virtually. We've built a space that challenges the norm and drives our mission to provide the world's best car buying and selling experience.
Marketing Communications
We've continuously shaped communications around the customer and their goals. Put your best foot forward!
Identity, collateral, space design, comms, and more.
I've helped steer the direction of CarLotz through its growth, expanding alongside the company and finding new ways to insert brand voice.
The un-dealership
I've played a role in crafting the appearance of CarLotz' hubs, working with partners to build a modular asset library that fits the many unique buildings we occupy. Our sales coaches don't act like car dealers so the space shouldn't either.
Creating a frictionless used car marketplace experience
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CarLotz aims to redefine the used car marketplace by providing customers with private market values, superior customer service, and transparency.
Brief Case Study
Dive deeper into the process behind building an easy-to-use vehicle value estimator.
When, what, and how
I've help take CarLotz's communications from sparse to spectacular. Designing flows around customer research, aiding in their goal to buy or sell a car without the hassle.
Brief Case Study
Dive deeper into the process behind building an easy-to-use vehicle value estimator.
How it's going
This entire journey has been an incredibly valuable experience earning me a wealth of knowledge.
Summer 2019
The internship portion of this job experience began in June 2019. I worked with a team comprised of Marketing Director (Brandcenter Alumni - Elizabeth Maksim) and Brand Strategy consultant (Rad Tollett). We also worked with a local design shop (Familiar Creatures) on multiple projects. Together we moved quickly to transform the CarLotz image across all mediums and built a strategy that helped shape CarLotz as it strengthened its digital presence.
Creative Project Manager
I transitioned into this new role and hit the ground running, supporting the hubs and planning campaigns. Shortly after, CarLotz went public and the team grew. As we geared up to open 14 hubs in 2021, an audit of the in-person customer experience was performed. I worked with our partners to craft the physical spaces one hub after the next. Concurrently, the tech team began building the infrastructure to launch a robust website. Together with our tech consultants, we worked with key stakeholders to carry out the vision and elevate our digital presence. My time working as a Creative Project Manager was nothing short of exciting and illuminating, taking on new challenges and growing the company.
Product Owner
I then shifted my role in order to narrow in on my own skillset and focus on the areas I felt would have the greatest impact to the business. This involved customer journey mapping, communications strategy, information design, UX refinement, and much much more. During my time as a Product Owner, CarLotz has built an online shopping experience, launched a mobile app, and navigated its way through a very difficult year for the used car industry.
Currently...
making alternative electronic music. I love playing the piano, exploring new sounds, & jammin' with friends. Justin Vernon, Ernest Greene, and Kevin Parker are a few of my inspirations.
Currently...
working as a Product Owner at CarLotz in Richmond, VA. Being in a fast paced, supportive work place is the beez kneez. We're all used car people!