—from internship to full-time adventure
CarLotz
Building experiences and growing brand awareness for Richmond-based CarLotz. An innovative used car company with a model that gives the power back to the people, through consignment.
Overview
Three areas that reflect my biggest impact on the company to date. Each packed with learning experiences and moments of success.
Brand Development
A used car company needs to be bold and exciting, especially when it's shaking up the whole industry. That requires a rapidly evolving brand identity.
Product Design
The modern car lot exists virtually. We've built a space that challenges the norm and drives our mission to provide the world's best car buying and selling experience.
Marketing Communications
We've continuously shaped communications around the customer and their goals. Put your best foot forward!
Identity, collateral, space design, comms, and more.
I've helped steer the direction of CarLotz through its growth, expanding alongside the company and finding new ways to insert brand voice.
The un-dealership
I've played a role in crafting the appearance of CarLotz' hubs, working with partners to build a modular asset library that fits the many unique buildings we occupy. Our sales coaches don't act like car dealers so the space shouldn't either.
Creating a frictionless used car marketplace experience
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CarLotz aims to redefine the used car marketplace by providing customers with private market values, superior customer service, and transparency.
Brief Case Study
Dive deeper into the process behind building an easy-to-use vehicle value estimator.
When, what, and how
I've help take CarLotz's communications from sparse to spectacular. Designing flows around customer research, aiding in their goal to buy or sell a car without the hassle.
Brief Case Study
Learn more about my approach when tasked with revamping the company's communication flow.
How it's going
This entire journey has been an incredibly valuable experience earning me a wealth of knowledge.
Product Design Intern
The internship portion of this job experience began in June 2019. I worked with a team comprised of Marketing Director (Brandcenter Alumni - Elizabeth Maksim) and Brand Strategy consultant (Rad Tollett). We also worked with a local design shop (Familiar Creatures) on multiple projects. Together we moved quickly to transform the CarLotz image across all mediums and built a strategy that helped shape CarLotz as it strengthened its digital presence.
Product Designer
When CarLotz went public in 2021, the team grew in size and strength. The year to follow consisted of a total website redesign and the opening of 14 hubs across the nation. Together with our tech partners, we worked with key stakeholders to carry out the vision and elevate our visual identity. This involved customer journey mapping, communications strategy, high fidelity prototyping, information design, UX refinement, and much much more. We've built an online shopping experience, launched a mobile app, and successfully navigated a very difficult year for the used car industry. So far my time working at CarLotz has been nothing short of exciting and illuminating, taking on new challenges and helping grow the company.
Currently...
making alternative electronic music. I love playing the piano, exploring new sounds, & jammin' with friends. Justin Vernon, Ernest Greene, and Kevin Parker are a few of my inspirations.