A new way of pet food packaging that solves for green design

My Role

Prototyping, Concept Testing, Research


Student Work | 3 weeks


Current pet food packaging is non-recyclable for curbside pick-up.

It has been Purina's mission to reduce waste and incorporate environmentally conscious changes.


Develop a low to no waste product that fits into a circular economy, considering how its production affects the economy.



Seaweed as a Bioplastic

Other bioplastics, such as corn, sugar, wheat, etc., end up competing for resources and ultimately put strain on the economy. Farms can be grown on the shore or on the land in above ground pools, making it a very versatile crop. The plastic is heat sealable, printable at full color, and can be flavored. Also, the seaweed is high in fiber and packed with vitamins and minerals that are good for a dogs coat.


Circular Design in Production

Farms often serve as both a seaweed and oyster farm, both of which help clean the ocean and protect the coral reefs. Production of the seaweed plastic is a dehydration process and all waste is a byproduct. The residue is put into fish and livestock feed. 





Pouches can be torn open and poured into your pets bowl OR they can be placed in whole. The pouches are water-soluble and completely safe for consumption. When warm water is poured over the pouches, the dry food inside and the combination of seaweed/water transforms into a gourmet wet food. 





A New Journey


Sam Pietrzak - Product Design

Pratika Appaiah- UX Design

Robert Blanton - Strategist

Micah Davenport - Strategist