Experience

Education

VCU Brandcenter ('18 - '20)
M.S Business - Experience Design
1st place winner of the Martin Agency Design Sprint & the Uncivil War Competition - Brand Experiences
Virginia Commonwealth University ('14 - '17)
B.S. Mass Communications - Creative Advertising

UX/UI, usability testing, journey mapping, personas, user stories, concept testing
Service blueprints, communication flows, product roadmaps, strategic planning
Rapid prototyping, mood boards, brand guidelines, component libraries

As a product designer on the marketing team, I have worked a cross-functioning role between product, tech, and my own. My primary responsibilities include leading visual design strategy, communications planning and production, copywriting, and store design.
Worked with and contributed to the atomic design system, collaborating with teams in an agile environment. Led customer journey and persona workshops, distilling results into actionable projects.
Projects I’ve led and contributed to include two website design redesigns, mobile app design, app store listing creation, end-to-end email marketing flow, store design system and execution for 14 locations.

Provided thoughtful web design services for a number of clients, guiding projects through planning, research, multiple iterations, and asset creation, all within scope .
A s a freelance designer I learned to develop a perspective, communicate effectively, manage time, and plan efficiently .

Completely redesigned the catering menu system.
Created promotional collateral and signage, assisting with communications around new releases .
Kept up with tasks in a timely manner and displayed all-around professionalism.

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Let's talk. Virtual coffee on me. 👐 ☕️